British Columbian environmentalists with the new environmental group, the Ancient Forest Alliance, are inviting James Cameron, director of the blockbuster film Avatar, to visit a spectacular but endangered old-growth forest on Vancouver Island nicknamed the “Avatar Grove” and to endorse its protection.
Today, the film Avatar is being released on DVD and blue ray disc to coincide with Earth Day, a release date chosen by Cameron in order to raise environmental awareness. Avatar is the highest grossing film at the box office in world history, generating $2.7 billion (US) in sales internationally (the next highest was the Titanic, also directed by Cameron, which grossed $1.8 billion US).