This label will be coming to a liquor store near you next month

And the benefit brew winner is: Ancient Forest Alliance

The alliance, a two yearold Victoria-based non-profit organization that works to protect old-growth forest in the province, was the clear winner of the competition that over a two-week period had the public vote for their charity of choice online.

Ancient Forest Alliance co-founder Ken Wu beside one of the Avatar Grove's biggest redcedars marked with the original logging survey paint.

Avatar Grove closer to being protected

The Ministry of Forests, Lands and Natural Resource Operations has drafted a proposal for an amendment that would add 49 hectares in the Avatar Grove area as an old growth management area (OGMA), and an additional 10.4 hectares in nearby Axe Creek, making them both off-limits to logging.

Ancient Forest Alliance

Facebook game lets you solve anagrams to save Canada’s forests

True to its name, in order to play Donate2Play Media's first new game, Wordraiser, you're going to have to pony up some change. Wordraiser is an anagram game that has players make as many words as possible out of one word.

Canada's Gnarliest Tree in Avatar Grove

Port Renfrew: Gateway to the West Coast Trail

After settling into our cabin, we meet up with our hiking guide TJ Watt, the passionate founder of Ancient Forest Alliance. We head out on a rough, windy road to Avatar Grove, home to 'Canada's Gnarliest Tree'. What a treat to stand beside a 150-foot tall cedar tree that dwarfs anyone and everything around it.

Ancient Forest Alliance

Eco-cyclists on cross-country trek

Jaime Hall and Nigel Jackett are so committed to supporting the Ancient Forest Alliance, they’ve dedicated six months of their lives and $10,000 of personal funds to cycle 7,500 kilometres across Canada to raise awareness for the AFA’s Vancouver Island cause.

Nigel Jackett (left) and Jaime Hall are hoping to catalogue as many as 400 bird species as they cycle across Canada

’Til the Last Tree duo going the extra mile for B.C.’s old growth forest

On a mission to sight as many bird species as possible in their travels as way to raise money and awareness for The Ancient Forest Alliance, they expect to travel 11,000 kilometres before they’re finished

You can try out the new online game to help benefit the AFA while having some fun at www.wordraiser.com

Saanich company launches online game that aids ancient forests

A Saanich-based company has set out to revolutionize non-profit fundraising, and they’ve turned to Facebook to do it. On Sept. 8, Donate2Play Media launched its first social media game, a collaboration with local protectors of old growth forests, the Ancient Forest Alliance

Kelly Pereira demonstrates Donate2Play

Victoria firm taps into social gaming for fundraising

Determined to remove or at least reduce the cap-in-hand approach to fundraising used by charities and notfor-profit organizations, a new Victoria company is taking the fundraising campaign to social games on Facebook.

Avatar Grove on the Pacific Marine Circle Route is home to ancient fir

Forest campaigner lauds Avatar Grove protection, criticizes trade-off

Ken Wu welcomed the British Columbia government's plans to protect a forest grove his Ancient Forest Alliance has campaigned to save, but criticized the government's intention to open another old growth area to logging.

Ancient Forest Alliance executive director Ken Wu

Old growth trees cut down in the Caycuse Valley

The old growth forest that was logged was conveniently located in an unprotected tract of old growth, surrounded by the protected Ungulate Wintering Range and an Old Growth Management Area. The Ungulate Wintering Range was designated by the Ministry of Forests to sustain black-tailed deer populations, while the Old Growth Management Area prohibits logging.