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It’s AFA’s 16th Birthday!
On Tuesday, February 24th, we’re celebrating 16 years of working together with you, our community, to ensure the permanent protection of old-growth forests in BC. To mark the date, will you chip in $16 or more to support our work?

Budget 2026 Shortchanges Nature Protection and Sustainable Forestry Transition At a Critical Time for British Columbia
BC’s Budget 2026 fails to provide the funding needed to secure lasting protection for endangered ecosystems and at-risk old-growth forests in the province.

Welcome, Zeinab, our new Vancouver Canvass Director!
We're excited to welcome Zeinab Salenhiankia, our new Vancouver Canvass Director, to the Ancient Forest Alliance team!
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Your name could go on a lichen
/in News CoverageIf you’re liking lichen, you’ve got a chance to put your – or a loved one’s – name to one.
A botanist from the University of B.C. has donated the naming rights to two species of lichen he’s discovered to two environmental groups. The Ancient Forest Alliance and The Land Conservancy are auctioning off the right to name the species to the highest bidders.
Neither lichen can be found on Vancouver Island but the campaign raises awareness of the role these sybiotic union of fungi and algae play in the ecosystem.
“My idea was to try to help people set aside biologically critical land,” said Trevor Goward, a lichenologist with the UBC department of botany.
“I see old-growth forests as a biological archive.
They’ve been capturing the history, like a library. Yet we cut down these nodes of vast biological knowledge – these things have been accumulating for centuries, for millennia – and I just don’t think that’s right.”
Lichens are sensitive to pollution and disturbance and become rare in urban and industrial landscapes. Some lichens provide critical winter food for mountain caribou in B.C.’s inland rainforests and black-tailed deer in B.C.’s coastal rainforests.
The lichen on loan to the Ancient Forest Alliance is a bryoria or horsehair lichen, which forms elegant black tresses on branches of old-growth trees. The TLC’s lichen is a parmelia or crottle lichen which consists of strap-like lobes that are pale grey above and black below.
“We got our first bid [Friday] of $100,” said Ken Wu, executive director for the Ancient Forest Alliance.
“I hope people get it, that this is part of a bigger campaign to protect old growth.”
Those who want to make a bid to have one of the new species named after themselves or a loved one can visit the Ancient Forest Alliance’s website at www.ancientforestalliance. org or phone 250-896-4007.
The Land Conservancy can be reached at www.conservancy.bc.ca or by calling 1-877-485-2422.
If you take a lichen to them, name them
/in News CoverageThe naming rights for two newly discovered B.C. lichens have been put up for auction by a pair of conservation groups.
“You can put your name [on] a charity or a building, and those will eventually fall down, but these names will be around as long as the name Shakespeare is around,” said Trevor Goward, who discovered the species. A renowned lichenologist, Mr. Goward’s name has been attached to at least five plant species by fellow biologists.
Proceeds from the two auctions will benefit B.C.’s The Land Conservancy (TLC) and the Ancient Forest Alliance.
While new lichens are discovered on an almost monthly basis, most of those are in the “dime-a-dozen” category of crust lichens, said Mr. Goward. The two lichens up for auction are from the much more prestigious “macrolichens” category.
They are also more celibate. Unlike most lichens, which reproduce sexually, the two up-for-auction lichens reproduce asexually. The Land Conservancy’s lichen also has the distinction of being a cousin of the Scottish lichens that are used to dye tartan.
Both species were discovered by Mr. Goward in or near B.C. rainforests as early as the 1990s. It took two teams of European researchers to plod through the world’s lichen literature before they could be confirmed as new species.
Naming rights auctions have emerged as a popular style of fundraiser in recent years, with groups selling off the names of everything from shrimp to butterflies to stars. In 2005, the Wildlife Conservation Society held a naming auction for a new species of monkey as a fundraiser to protect the monkey’s Bolivian habitat. Ultimately, gambling website GoldenPalace.com beat out Ellen Degeneres for the right to the monkey’s name with a bid of $650,000.
The Land Conservancy is doubtful it will be able to pull in monkey-sized levels of funding, but they are hoping for at least $350,000. An opening bid of $3,000 has already been filed, said Barry Booth, a TLC regional manager.
Founded in 1997, the Land Conservancy of B.C. works differently from most conservation groups in that, instead of canvassing government to conserve land, the Conservancy simply buys up conservation land itself. To date, the group has gathered up enough protected land to equal the size of Toronto.
The revenue from the lichen auction will go towards buying a well-trodden wildlife corridor located between two sides of a B.C. provincial park. The Land Conservancy is buying up 27 acres of land for $350,000. In return, the landowner is throwing on another 57 acres for free.
“When we do these kinds of projects … we’re always looking for a way to get the most for our conservation dollar,” said Mr. Booth.
The Ancient Forest Alliance, the other beneficiary of the lichen auction, works to nudge the B.C. logging industry towards logging second-growth, instead of old-growth forests.
Lichenologists, like deep sea researchers, are among the few scientists who still discover new species. Although new birds and rodents occasional show up in remote areas of South America, most land animals were named in the 19th and early 20th centuries.
“We’re interested in things that fly around and look pretty, but we haven’t really paid attention to where the real biodiversity is,” said Mr. Goward.
Original article: https://news.nationalpost.com/2011/06/18/if-you-take-a-lichen-to-them-name-them/
New Species Name to be Auctioned-off as Fundraiser for the Ancient Forest Alliance!
/in News CoverageCurrent Highest Bid:
$3,750 – Click here to top this bid at the Charity Buzz online auction!
Previous Bids
$500 – Matt Breech, Vancouver
$350 – Jean Johnson, Sidney
$300 – Jenn Chow, Vancouver $250 – Anonymous
$100 – Stu Crawford, Vancouver
Here’s your chance to name a new species and help protect the spectacular, endangered ancient forests in British Columbia, Canada!
The scientific naming rights to a newly discovered species of lichen are being auctioned-off as a fundraiser for the Ancient Forest Alliance, a British Columbian non-profit conservation organization.
Canadian botanical researcher Trevor Goward discovered the new species of bryoria or “horsehair lichen” in the inland temperate rainforest of British Columbia. Goward is donating the naming rights for the new species to the Ancient Forest Alliance to help the organization raise funds for its conservation campaigns – and to help create a model to encourage other taxonomists around the world who discover new species to donate their naming rights to conserve endangered species and ecosystems!
WHY Should YOU Make a Bid for this New Species?
1. Your name would be enshrined as a legacy that could endure as long as our civilization lasts!
Having your name – or that of a loved one, your favourite celebrity, role model, hero, sports team – linked to a living species is a legacy that lasts a long time. It has been almost three centuries since the modern system of biological classification was developed by Carolus Linnaeus; and even now the names of people after whom he christened various plants and animals are still with us. With any luck your name will endure as long as our civilization does. Not even Shakespeare could hope for more than that!
2. It will help set a precedent for a potentially successful new way to raise millions of dollars for conservation around the world!
Thousands of new species are described by taxonomists every year. If this fundraiser is successful, it will help to create a model that could convince other taxonomists to support conservation organizations, raising millions of dollars for conservation around the world for the Earth’s diverse ecosystems and biodiversity!
3. You will greatly help British Columbia’s leading – and leanest – environmental organization working at the forefront of the campaign to protect British Columbia’s endangered old-growth forests.
The old-growth forests of British Columbia are among the most magnificent forests on the planet, harbouring trees with trunks as wide as living rooms and that tower as tall as downtown skyscrapers. These forests are home to some of the largest and most charismatic animal species on Earth, including grizzly bears, mountain lions, wolves, and mountain caribou, and some of the most endangered species, like the spotted owl and white-headed woodpecker.
The Ancient Forest Alliance has generated huge media coverage, public awareness, and policy influence in less than 2 years since its founding – with only a tiny fraction of the funding base compared to other major environmental organizations. The organization has built vital new support among tourism businesses, First Nations, politicians, forestry workers, and a large diversity of citizens that will ultimately lead to success if the campaign is adequately funded.Media Release
Those who want to make a bid to have one of the new species named after themselves or a loved one should visit
or contact The Land Conservancy at www.conservancy.bc.ca/ or phone 1-877-485-2422.