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A rolling stone may gather no moss, but two environmental groups are hoping their fungus initiative sticks. And for those looking for that special gift this year, nothing says “I care” quite like eternalizing someone’s name in a species of lichen.

In an effort to raise funds, the Ancient Forest Alliance (AFA) has partnered with the Land Conservancy (TLC) of B.C. this week to auction off two different species of lichen. The fungus, which forms those haunting “elegant black tresses” on the branches in old-growth forests, is going to come at a pretty price: the highest bid for the AFA lichen is sitting at $1,000 right now, and the one for the TLC is at $3,000. Don’t give up hope yet, though. The auction doesn’t close until Oct. 2 — just in time for Christmas planning.

The undiscovered species was found in B.C. by botanical researcher and taxonomist Trevor Goward, and has been supported by two teams of molecular researchers working in Finland and Spain. According to scientific protocol, the right to give a new species its scientific name goes to the person who describes it, but Goward has donated those rights to whoever scores highest bidder. For the TLC, that money will wind up serving a land conservation project in the Clear Water Valley, and the AFA will put it toward old-growth environmental education.

“Many people want to be immortalized, and this is one way to do this — your name, or the name of someone or something you care about will be there for all of eternity,” says Barry Booth, TLC’s northern regional manager. “It starts by honouring someone’s contribution to the world, but the end result is conservation action, which is a wonderful way to be remembered.”

TLC is hoping the bid is able to cover the cost of the entire Clear Water Valley acquisition project, or $350,000. While it may be steep, bidders could even join the ranks of President Barack Obama, who has the “Obamae” lichen named after him.

For information on how to throw in your bid, visit ancientforestalliance.org, or conservancy.bc.ca.